업무내용
[Who we are]
Join CJ CheilJedang, one of Korea’s most iconic and globally ambitious companies,
as we accelerate the global growth of bibigo – our flagship brand redefining Korean food for the world.
As a key member of the bibigo Brand Team, you'll play a pivotal role in shaping the future
of the brand on the world stage. In this role, you will lead the development and execution of a long-range
planning and AOP process for the bibigo brand in a highly networked way. This is more than a planning role,
it’s a chance to steer a globally recognized brand across dynamic markets, influence portfolio decisions,
and ensure our strategies are both locally relevant and globally consistent.
[What you do]
- Lead the creation and ongoing refinement of a 3-year global strategic growth plan for the bibigo brand,
including defining key growth strategies, priorities, initiatives, and timelines.
- Collaborate in a highly networked environment, partnering closely with country marketing teams,
the Global Marketing team, as well as with key value chain stakeholders, to ensure alignment and buy-in across all markets.
- Lead the annual global business review and drive a dynamic refresh of the Long-Range Plan (LRP)
through close collaboration with the main stakeholders.
- Translate the LRP into a globally aligned Annual Operating Plan (AOP), partnering with key marketing functions while ensuring seamless integration with local market priorities.
- Lead the execution of the brand’s annual Kitchen Week event, from strategic planning to event execution,
reinforcing brand equity and engagement across regions.
- Partner, engage and collaborate effectively with country marketing teams at every step of the strategy and
planning process to effectively understand and serve individual market needs.
-Lead impactful brand performance reporting, delivering clear insights and strategic recommendations for continuous improvement.